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When Baby released his first mixtape in April 2017, his mellifluous, high-pitched flow sounded both unique enough to stand out in a crowded scene - which helped ink a deal with Migos home Quality Control Music - and stylistically in line with his contemporaries. By the time that Lil Baby was released from prison in 2017, after serving a two-year stint for probation violation, popular music had shifted from where it was two years earlier: hip-hop had become the leading genre of the streaming era, and songs like Migos’ “Bad and Boujee” and Rae Sremmurd’s “Black Beatles” had topped the Hot 100 chart. The ascent of Lil Baby coincides with the rise of melodic rap coming out of Atlanta - before he was scoring consistent top 10 hits, artists like Young Thug, Quavo, Future and Lil Yachty had notched crossover hits with warbled hooks between their (sometimes also warbled) verses. Lil Baby Tops Billboard Artist 100 For Third Week, Megan Thee Stallion Hits Top 10 Yet by using a uniquely compressed path, Baby has become an undeniable superstar. Lil Baby’s ascent has been so rapid - after all, his debut release was just over three years ago - that his 2020 numbers can appear mind-boggling to those who haven’t been paying close attention to the rapper’s respective rise. Seven songs on the album have accumulated at least 100 million on-demand streams this year, while the MC has guided five songs into the top 20 of the Hot 100 chart so far in 2020, and recently reached his highest peak to date with his protest anthem, “The Bigger Picture.” for the first half of 2020, according to Nielsen Music/MRC Data’s 2020 midyear charts the full-length has spent five nonconsecutive weeks atop the Billboard 200 albums chart since its late February release, including the past four chart weeks. My Turn, the latest album from the 25-year-old Atlanta rapper born Dominique Jones, was just named the most popular album in the U.S. You can watch the song’s music video here.If you’ve been paying attention to the Billboard charts at all this year, you know that Lil Baby has been a constant presence on them.

Proceeds from the song go to various sources, including Breonna Taylor’s attorney, The Bail Project, and Black Lives Matter.

The song was released a few days after he was seen at the George Floyd protests in Atlanta, accompanied by the city’s councilman, Antonio Brown. His anger erupts across the whole track, rapping against the beat with lyrics like “We just some products of our environment,/How the fuck they gon’ blame us?” His disgust with systemic racism is punctuated by tragic reality: “Crazy, I had to tell all of my loved ones to carry a gun when they going outside.” In the song’s second verse he admits ‘The Bigger Picture’ contrasts his usual subject matter, but this only serves to strengthen his message a thousandfold– “I can’t lie like I don’t rap about killing and dope, but I’m telling my youngins to vote/I did what I did ’cause I didn’t have no choice or no hope, I was forced to just jump in and go.” This features in the music video for the song, which has amassed over 50 million views in just over a month. His album My Turn, released this year, is one of the highest selling of the year, but it’s a single, separate from the album, released in support of the Black Lives Matter movement, which is becoming his greatest career achievement.Īlthough the instrumental is standard fare for Lil Baby’s work– sombre piano, alongside hard-hitting trap drums– the bitter aggression he displays in the song’s first verse is like nothing he has ever released, cutting no corners with lines like “I find it crazy the police’ll shoot you and know that you dead, but still tell you to freeze.” His bitterness is no surprise, considering his vocal presence at Black Lives Matters protests. Atlanta rapper Lil Baby is one of the most prominent artists in popular trap music, receiving a Grammy nomination in 2019 for the hit single ‘Drip Too Hard’ alongside his frequent collaborator Gunna.